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For immediate release
Media inquiries:
J.T. Service
415.462.6200
jt@evolve-sports.com
GIANTS ENTERPRISES JOINS WITH EVOLVE SPORTS TO PRODUCE 2010 ROAD RACE
“Baseball’s Perfect Address” Hosts Inaugural Half Marathon
Giants Enterprises announced today that it has partnered with San Francisco-based sports management and marketing firm Evolve Sports to produce a first-of-its-kind road race to be held in June 2010. The “Giant Race” consists of a half marathon, a 5K, and a kids "Final Mile." The course will lead runners through San Francisco’s historic streets and finish on the field at AT&T Park, “baseball’s perfect address” and home of the San Francisco Giants.
Recognized as one of the most innovative groups of its kind in all of professional sports, Giants Enterprises has produced numerous events in and around AT&T Park, including seven Emerald Bowls, AMA Supercross, Opera at the Park, AVP Pro Beach Volleyball, Mavericks Surf Contest live webcast viewing events, concerts for bands such as the Rolling Stones, Green Day, the Dave Matthews Band, and Kenny Chesney, and hosted multiple runs of Cirque du Soleil. For its part, Evolve Sports represents the interests of world-class professional athletes, owns and produces the Dean Karnazes Silicon Valley Marathon® and holds an ownership stake in the world-famous Mavericks Surf Contest®.
Giants Enterprises and Evolve now turn their attention to launching this new and exciting endurance event. Half marathon participants will set out from AT&T Park along a course leading them through San Francisco's scenic neighborhoods. Runners will enjoy spectacular views of the water before making their way back along the San Francisco Bay towards the ballpark, where they'll have the opportunity to cross the on-field finish line, followed by a post-race celebration held just for them.
Speaking to the inspiration for creating the event, Giants Enterprises' Vice President and General Manager Stephen Revetria commented, "To our knowledge, never before has a major half marathon race utilized a start/finish-line venue as spectacular as AT&T Park. We wanted to design an event that allows participants from around the country — and of course those in the vibrant endurance community right here in our backyard — to experience not only the amazing sights that San Francisco has to offer, but also gives them a once-in-a-lifetime experience inside the ballpark." Evolve Sports CEO Keir J. Beadling shared Revetria’s enthusiasm, adding, "We're thrilled to create a totally unique and engaging experience at one of the most exciting venues in all of professional sports. This annual event will surely find its way on to the athletes’ calendars year after year."
Commented Evolve’s Race Director J.T. Service, "Every summer we see professional baseball players on television performing their craft at a pristine, seemingly untouchable venue — the American ballpark. What better way to reward the weekend warriors — the runners who train only for their own health, well-being, and personal challenge — than by allowing them to compete and finish in the same arena as those professional athletes? We're ecstatic to extend that opportunity to the running community." While an exact date for the race has not been set, the consensus is that June 2010 is the ideal timeframe on the running calendar to hold the event.
"We feel that June of 2010 is the perfect time to stage our event, due to both the void in serious endurance events in the area during this time, as well as our belief that June gives us the best chance of producing an event in ideal running conditions. We will be making a number of announcements over the coming weeks, and months, so stay tuned!”
Interested sponsors, participants, and media partners may inquire about the event at info@evolve-sports.com.
About Giants Enterprises
Recognizing that the San Francisco Giants occupy AT&T Park for only 85 days each year, the franchise, in 1999, established a new entity. Giants Enterprises was established to develop non-baseball uses for the ballpark. Over the past nine years, Giants Enterprises has produced more than 700 private events and hosted numerous public events including major concerts, motor sports events, international soccer matches, professional and college football games, Cirque de Soleil, and an urban big-air ski jump and festival competitions. www.attpark.com
About Evolve Sports. Evolve Sports, a San Francisco-based sports management and marketing firm, provides a suite of services that enable its clients and partners to harvest and maximize the commercial opportunities inherent in the soul-stirring world of emerging sports. Professional athletes and event directors look to Evolve to secure valuable corporate sponsorships and other income-generating opportunities on their behalf within the multi-billion dollar sports sponsorship market. Corporate partners value Evolve's ability to understand their specific goals and to then creatively deliver compelling relationships with the athletes, events, and projects that will yield a philosophical fit and a compelling return on investment. Evolve owns and produces the Dean Karnazes Silicon Valley Marathon®, owns a stake in The Mavericks Surf Contest®, and will produce a new road race at the AT&T Park home of baseball’s San Francisco Giants in partnership with Giants Enterprises in June 2010. Evolve Sports focuses on non-traditional athletic endeavors that place competitors squarely on a path to self-discovery, whether in the form of completing an Ironman triathlon, participating in a week-long adventure race with little sleep, surfing a 60-foot wave, or leaping 10 stories high on skis off of a snow-covered jump. Passion, excitement, innovation - whenever these characteristics come together to inspire jaw-dropping performances, Evolve Sports is there. More information is available at www.evolve-sports.com.
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